Rich Media Advertising & Online Branding
To build a brand, online ads need a strong idea and a consistent theme. Rich media technologies can increase the impact of ideas, but are no substitute for them. Campaign weight is also critical. Many web promos are too small to create widespread shifts in brand metrics – remember, about 10 per cent of UK media consumption is online, which is a big market. Your target audience is reachable through online media whatever your industry sector. Paradigm's role is to use the best creative people, the best advertising technologies to guarantee effectiveness and our seasoned new media buying skills to deliver your brand message to them. Online should be an integral part of the marketing mix for any brand. Find out about our case studies and others for major international brands Read More....


Interactive Promotions
While online is very much moving away from its early image as an exclusively direct response medium to one that is just as effective for pure brand advertising, its strength in this area is no less powerful. Whether the objective is to drive a targeted customer database for future email marketing promotions, or to directly drive sales, interactive promotions have proven to be more effective than traditional direct marketing methods. The most effective interactive promotions are those that are integrated across media. Paradigm can design and implement your online or integrated interactive promotions to optimal effect. Read More....


Email Marketing
Every business, whether small or the very largest should be proactively email marketing to an engaged and interested customer database. Despite the increase of SPAM consumers are still prepared to 'opt-in' to company newsletters to receive news, information and promotional offers from businesses they are genuinely interested in or have a relationship with. Paradigm offers email marketing services for small businesses starting at just GBP 250 per month to large scale solutions for large brands to manage trade, consumer and press relationships via email. Paradigm can also offer viral email marketing promotions and the highest quality targeted 3rd party rental for email lists by post code area and many other lifstyle criteria. Read More....

Search Engine Campaigns
While Search Engine Optimisation (SEO) strategies may eventually deliver some level of visibility across the major search engines, it is far from the ideal solution for major brands. Because search engines prefer text based sites, the ideal rich media presenatation format suitable to a major brand presence is going to provide obvious obstacles to achieving high ranking across all of the important search terms. Paradigm New Media offers a complete, integrated pay per click search engine marketing service, from intelligent search term analysis to dedicated bid management and comprehensive reporting, using services such as Overture, Espotting and Google Adwords. We can ensure your brand is in the number one position at all times for all of the most effective and targeted search terms required. Read More....

Mobile Marketing
Mobile technology is changing rapidly. Today the ability to deliver pictures, video clips, polyphonic ring-tones, location-based services, mobile coupons and bar codes is the backbone of many mobile marketing campaigns. For example in March 2004 Kit Kat, as part of its Biggest Break promotion, winched down to the winner from a helicopter, a prize of GBP 10,000 in cash. The winner was located geographically by their mobile phone. As with email, mobile phone numbers have become a data capture priority particularly for FMCG brands. At present mobile media is more suited to FMCG marketing, however in the not too distant future, the ability to push high quality video advertising to mobile phones will certainly be an attractive proposition for our luxury brand clients.



Online & Offline e-PR
Paradigm can benefit etailers, pureplay online businesses, and also bricks and mortar businesses, through our database of email addresses and other contact details for UK editors and journalists. We create and send traditional press releases to promote online businesses, but we also send HTML email versions of the release by email so that we can track interest from individual jouranlists and follow-up immediately to generate more publicity for our clients. Diamondgeezer.com is a prime example where journalists were invited to login at Diamondgeezer.com/press to download high resolution images for print purposes. Paradigm also secured national television coverage on ITV "This Morning" for this client and significant sales resulted from this one item. Online PR is also an underserved area by traditional PR agencies. Google News, online only news platforms, and online sections of traditional publications are all relevant publicity vehicles. Also, because increasing links to your web site increases search engine visibility, online PR can really help to build your link distribution. Enquire...